Discover Hug collections
Handcrafted Stories
Each collection at HUG tells its own story, shaped by mood, material, and moment.
From bold sculptural lines to soft seasonal hues, every design reflects a feeling, a place, or a piece of who we are.
Explore the collections and find the one that speaks to you.
Maya collection
Maya is more than a clutch — it’s a story of language and identity.
The design began with a bold idea: to create a handle inspired by the first letter of “hug” in Persian (ه). Combined with a hacked logo texture engraved on the surface, the Maya clutch blends bold form, typographic detail, and soft matte resin. A statement piece designed to carry meaning, not just essentials.
Perfect for both classy and minimal looks, whether styled sporty or classic.
Deniz collection
Inspired by the rhythm of the sea, the Deniz clutch captures elegance in motion.
Available in orange, silver, and transparent, its textured surface and compact shape make it the perfect statement for special occasions.
Bold in form, light in hand — Deniz is where elegance meets edge.
Nirvana collection
Playful, bold, and full of color — the Nirvana clutch brings fun into everyday style.
Designed in a compact shape that fits your essentials, it’s the perfect piece for casual days and sporty looks.
Lightweight, vibrant, and easy to carry — Nirvana is your go-to for effortless cool.
Marble collection
Timeless like stone, bold like design — the Marble collection reimagines elegance.
Featuring a sleek rectangular shape and marble-inspired textures, each clutch is a unique blend of class and character.
Stylish, sculptural, and refined —made to stand out effortlessly.
Huna collection
Minimal yet meaningful — the Huna clutch is inspired by the night sky.
With its sculpted black body, curved top handle, and signature cement full-moon detail, it blends quiet elegance with artistic expression.
Each piece is a reminder of your own lunar story — you can even customize it based on your moon phase at birth.
Liyana collection
Liyana is sculptural simplicity in pastel tones.
With its bold circular handle and lightweight form, this clutch is designed to be worn like jewelry — a statement piece for sunny days and curated looks.
Playful yet refined, it’s where function meets art.